About Us

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Co-founders Heather Cleveland and Jessica Learoyd.

Pop-Up Culture, LLC is an Erie-based company that produces creative cultural events in non-traditional venues.  We’ve partnered with the Town of Erie, The Arts Coalition of Erie, and The Community Project to bring a variety of professional acts and classes to town. Our next event features Voodoo Comedy Playhouse’s Hit & Run: Musical Improv complete with dinner on June 3rd at the Erie Community Center.


Over the past few years, Erie’s downtown has seen the opening of delicious new restaurants where the patios are packed with people enjoying local craft beer and parking is hard to come by on a weekend evening.  Pop-Up Culture co-founders and Erie residents Jessica Learoyd and Heather Cleveland were inspired by the momentum of local businesses and wanted to contribute to Erie’s unique identity through cultural offerings.  So we set out to bring the quality and excitement of big-city events to the town we call home, utilizing a variety of non-traditional venues throughout Erie.

When parents decide it’s time for a date night, Pop-Up Culture wants them to be able to stop at one of Erie’s locally owned restaurants for dinner before heading over to our pop-up comedy club for a night that’s guaranteed to bring tears of laughter.  When New Year’s Eve rolls around each year, we envision Erie residents having a high-end, extravagant option that’s no more than a couple of minutes away, thereby saving community members money in both gas and child care than if they were to drive to Boulder or Denver.  Just as Erie is known for its hot air balloon festival, so too could it be known for its yearly farm-to-table dinner set in picturesque downtown or its family-friendly luau complete with a roasted pig and Polynesian dancers.

In addition to our commitment to bring in a variety of shows and classes for both families and adults, Pop-Up Culture, as a local business, wants to support other locally owned businesses whether that’s by offering a local pizza bar at our pop-up swing dance club or a selection of Erie’s craft beers at our annual Halloween costume ball.  We also want to involve the town in choosing some of the events and by voting on details such as themes.

Pop-Up Culture has designed a lineup of unique and exciting events for 2017 including youth and adult workshops, family-friendly shows, and plenty of date-night opportunities; please browse our website for more information on events, classes, and tickets.


Jessica Learoyd
jessica-head-shot-webJessica has been a professional acting coach since 2010. She currently travels to various acting and modeling agencies around the country helping students develop their performance skills. Before moving to Erie last spring, Jessica taught improvisation and acting classes in Kingsport, TN, as a way of bringing performing arts into the rural communities. During that time, she also developed and led a very successful children’s summer acting workshop series. Jessica has always had a passion for the arts, especially theatre. Her first “real job” was at the Globe Theatre in London, England, where she was Director of the “Children in the Arts” summer program. For this, she created and taught classes to children that focused on all aspects of theatre, including acting, costume, and set design. Since moving to Colorado, Jessica served as a Co-Director of Performing Arts for the Arts Coalition of Erie. She has also employed her love of the Arts and her directing and teaching experience to help create and co-found Pop-Up Culture. This allows her the opportunity to bring the Arts and entertainment into the community. She is also the mother to three awesome kids, with the youngest just starting kindergarten. In her free time, you will find her running around Erie with her dog Lucy or on the local climbing walls. Jessica has a B.A. in theatre from Radford University and a MEd from Milligan College.

Heather Cleveland
heather-head-shot-webHeather began her arts career working in the Arts & Culture Division of a local city government where she helmed their fledgling community theatre program, growing it to the point of having eighty regular volunteers and two seasons of sold-out shows. She also ran a children’s education and entertainment series, oversaw the City’s summer concert series, and recruited and managed dozens of volunteers. Taking with her the invaluable experience of overseeing programs and events attended by thousands of people, Heather co-founded a non-profit theatre company in 2012. Over four years, more than 200 volunteers donated 10,000+ hours to the productions, and the shows were attended by well over 2000 audience members. Heather also lent her marketing skills to a tech start-up, is a romance author, and served as a Co-Director of Performing Arts for The Arts Coalition of Erie. Pop-Up Culture, of which Heather is a co-founder, is the culmination of all her professional and volunteer experience. She is able to take her event-planning experience and fuse it with her passion for the arts to accomplish the perfect balance of entertainment and community involvement. Heather is a new(ish) mom and enjoys checking items off her bucket list—last accomplishment: learn to sew; next up: milk a cow. Heather has an M.S. in academic advising from Kansas State and a B.S. in journalism and B.A. in theatre from CU-Boulder.